/ About the workshop
A brand is not a catchy phrase or a logo: its a relationship between a business and its audience. Lean Branding helps you to establish a clear relationship with your market and prospect, enhancing the communication of value and design the right features and contents of your offering. It can be adopted for the development of new products, according to a lean product lifecycle, or to help in your digitalization process, for the development of product-service systems.
Transition from product-centric to customer-centric offering
Emergent competition from newcomers (startup and digital players)
Renew offering at a faster pace without failing the customer
/ You will learn
To be innovative and quick in deliver new product you need to understand your customer deeply and communicate precisely your value
Innovate like a startup
Sustain your profitability
Extend the lifetime of your offering
Be prepared for a digital transformation
Gain and maintain competitive advantage through a continuous value delivery
Not just a workshop
The workshops are interactive and practical. You work on your own projects. Our online platform enables you to start before and continue learning after the workshop.
Our workshops have no more than 20 participants. There is enough time to help everyone out.
The workshop trainers have world-class experience as entrepreneur and advisor to large organisations.
/ This workshop is ideal for
At public workshops, we welcome those who want to accelerate innovation in their organizations. We often see people in roles like:
- Innovation Managers
- Product Managers
- Business developers
- Educators and Learning Professionals
/ Start learning today
/ Your Expert ANDREA COCCHI
An influential, tenacious and solutions orientated Innovation Designer and Lean Startup Coach, with a genuine interest in innovation dynamics, trends and technologies, a wealth of partnership development expertise, and a proven record optimizing business insight, commercial opportunities and growth strategies to drive efficiency, innovation and profits
A confident and client focused communicator with excellent operational and technical knowledge, and the ability to lead and collaborate with cross-functional teams at all levels; 100% to remit, deadline and best practices
I am a LEGO® SERIOUS PLAY® (LSP) Certified Facilitator since 2016 and a Certified SCRUM Master since 2017
I have used this lean branding framework while working as a lean enterprise coach for a blue chip
GET THE FULL AGENDA
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Facilitated by Rob Aalders – Startup Spirit
After working in banking and government, Rob launched several innovation ventures. He was involved in the funding and coaching of dozens of startups and companies, before starting his own company. He worked with several Fortune 500 companies on strategic investments.
Get in touch
You would like to book or get more information on this workshop? Just send us a message and we will get in touch with you.