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The Advanced Lean Startup Workshop

Are you looking for ways to give more substance to your innovation projects? This workshop helps you to speed up the innovation process, save costs and get better results.

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This workshop is organized in co-creation with

Want to learn how innovation can deliver real results

Pick up key skills to start innovating faster

Learn advanced innovation skills to drive innovation and stay ahead. The Advanced Lean Startup is a two-day workshop delivered by Tristan Kromer (San Francisco) to train ambitious innovators in practical skills for innovating better and faster. The workshop offers both engaging learning and a hands-on experience of practices and frameworks that drive product management and innovation in any industry.

triple results while slashing time in half

absorb startup-culture strategies

Start your organization’s transformation today

Great learning is hands-on, shared experience and great program

You could dedicate your entire career to brushing up on extensive team theory or you can start executing it in the real world. This workshop aims to streamline team workflow by easing teams into running one experiment on a weekly basis.
This training will equip you to embrace and conquer the challenges that come with innovation project management.  You’ll see live theory in action, in an unscripted setting.

Companies & Organizations we have worked with:


What we’ll cover

Day One

Real Startups &
Lean Fundamentals

Group introduction and agenda setting to cover all your needs in the upcoming daysPrinciples of Lean – A short trip back to the basics of Lean Startup to put them back into the daily practice

Complex Sale Buyer Types – Customer Personas – Targeted ways to empathize with buyers in B2B and built effective strategies

Value Proposition Sketching – Comprehension Tests – Effective Experimentation

Risk Analysis – 2×2 Prioritization – what risks to tackle first?

Stakeholders Influence Mapping – who to involve in experiments?

Day Two

Lean Products

Real Startup Book – doing the right experiment, and do the experiment right

Experiment Design – how to effectively create and run experiments

Lean Teams – how to run experiments with and in teams

Innovation & Portfolio Management – what traits do innovations need to make them a success in our organization.

Corporate Innovation Obstacles – Ecosystem Design – what to do to make innovation easier in complex organizations.

What can you do after this course?

This class is ideal for innovation professionals, product managers, and product owners.


  Razor-sharp customer-centric focus
  How to measure speed and progress with precision
  How to know when to call for support
  How to keep your stakeholders and investors happy
 Innovation accounting (yep, we’ve even got your math covered!)


Maximize results in minimal time.
Apply lean startup in corporate innovation
Defining the most critical assumptions with confidence.
 Design experiments.
 Show the value of innovation effectively to your stakeholders.


  Become a master in managing innovation projects & rapid data-driven decision-making based on real customer insights.
Embrace the growth mindset and inspire others to do the same.
Transform into an advanced T-Shaped innovation professional that knows how to deal with teams and stakeholders.

What can I expect from this course?

This class is an interactive learning experience full of practical, real-world techniques and hands-on exercises. Learn in-depth techniques while working on your project. You’ll learn by doing while getting real-life stories and coaching from our instructors.

Live Training Sessions

Live online training sessions exploring 50 tools & 40 guided exercises

Personal Coaching Sessions

Personalized coaching sessions with your mentor to facilitate your learning progress

Bonus Study Tracks

Bonus study tracks to help you apply your learnings and expand your knowledge, at your own pace

Lifelong Access & Support

Gain lifelong access to our online learning environment to review slides, videos & resources and access to our online community on slack

// Start building and creating. Work on your real-life project

Learn by doing as you work on your personal project.
We offer hands-on exercise walk-throughs, guidance, and live discussions with trainers and peers.

// Real-Time One-to-One Coaching

You’ll also have regular remote coaching sessions tailored to your specific needs.

// Learn online

Using the latest educational conferencing technologies, your learning journey starts as soon as you sign up. You’ll get access to our rich and friendly learning platform.

Here you’ll find all workshop information, curated content on Lean Startup to prepare and after the workshops, all slides and resources, self-study tracks, and more. It’s also a trusted place to discuss and learn from each other.

// Get certified

Graduate with a Startup Spirit certification of competence. You’ll also receive a virtual certificate that alumni add to their Linkedin profile.


At the end of the training program, participants earn a certification. This certification validates their participation in the class and the learning of foundational principles and practices to real innovation projects.
There is no exam. The program is designed to be highly experiential as we believe that real learning comes from experience, not from passive studying of concepts. The certification affirms the individual’s understanding of the key principles and proficiency at applying methods to drive innovation and creative problem solving, including:

  • Apply innovation methods to solve complex problems
  • Drive innovation within your team or organization
  • Spark a customer-centric focus in your design and product teams
  • Infuse a culture of agility through rapid validation of new ideas
  • Base decisions on real insights from customers and rapidly build prototypes for validation

Those who earn a certification indicate a thorough understanding of principles and practices related to innovation and creative problem solving with a focus on ideation, human centered design, and rapid validation of new ideas.
The training program and certification process are rigorous to ensure that those who pass the qualification fully understand the class content and are able to apply the concepts immediately to be more effective in their jobs.
Regardless of one’s career stage, certification is a valuable professional asset that distinguishes you as having the knowledge and ability to drive focused and purposeful innovation projects inside a business enterprise.

// Learn from experts and peers

You connect and collaborate with people in similar roles chasing similar objectives facing similar challenges. Being part of this workshop,  means you also become part of a global community.

What the industry’s thought-leaders say

What Dan Toma (Author Corporate Startup) says

What Tendayi Viki (Strategyzer, Author Corporate Startup) says

Gain access to our exclusive community

As alumni, you will join a community of professionals and gain exclusive access to:

» Events, roundtables & workshops
» Online Slack groups
» Online Content
» New Courses
» Networking opportunitiesAnd much more…

* Not a single workshop,
but an immersive learning experience *


Get your tickets

My Advanced Lean Startup Ticket

2-day workshop onsite
price excl. VAT


1.699,00BOOK NOW


Manuel Guerrera


Manuel is part of Kromatic and worked closely with Tristan Kromer in designing Lean Enterprise transformation ecosystems for large and complex organisations. Manuel is an experienced facilitator of Innovation workshops with corporate leadership and teams. He teaches Lean Startup / Design Thinking to teams of corporate entrepreneurs. Manuel spends his time with Fortune 500 companies as well as small startups in multiple industries and regions of the world (e.g. Asia, Europe and US) using the mindset and principles of Lean Startup, Design Thinking and Business Model Innovation to help leaders and teams to change, transform or improve the way they do business.

Rob Aalders


After working in banking and government, Rob launched several innovation ventures. He was involved in the funding and coaching of dozens of startups and companies before starting his own company. He worked with several Fortune 500 companies on strategic investments. For more than three years, Rob has helped large enterprises, startup communities, and startups to grow faster.