No time to waste.
Let the crisis make you stronger

Uncertainty is what we have to deal with now. We uncover the ways successful innovation works and how startups overcome crisis after crisis. This workshop helps you to speed up the innovation process, save costs and get better results. This online course build on years of expertise of leading experts to guide you through the crisis. 

This workshop is organised in co-creation with Kromatic. Click on JOIN NOW to go to the ticketing page.

Pro Lean Innovation Workshop

June 10th-11th, 2020

Leave your information and we will send you a PDF with all the details.

    Slowness will kill you
    Rapidly change business models and adapt to new customer needs to survive.

    Save costs
    Dramatically reduce failed products and zombie projects

    Change your culture and engage talent
    No better moment, to make the seemingly impossible happen

    The Pro Lean Innovation Workshop

    The critical skills to survive in times of uncertainty

    Learn lean startup techniques and develop new business models and new businesses for an economy that’s getting back to work and on the road to recovery.

    These times require you to gain new skills and learn to work in new ways fast. These are the times the landscape shifts and will cause winners and losers. On what side do you want to be?

    The Pro Lean Innovation is a two-day workshop originally designed and delivered by  Tristan Kromer, an international expert from San Francisco. He crafted this workshop to train ambitious intrapreneurs in practical skills for innovating better and faster.

    What you will get out of this NOW:

    1. A basic innovation strategy and plan.
    2. Working on your own project at speed, and minimizing the failure rate
    3. Hacks to build the culture you need to innovate successfully

    The only way to make great things happen is by getting together with great people and great organisations.

    Startup Expertise

    The workshop trainers have world-class experience as entrepreneurs and advisors to large organisations.

    Small Groups

    Our workshops have no more than 20 participants. There is enough time to help everyone out.


    The workshops are interactive and practical. You work on real projects. After each workshop, you’ll be able to gain more insights from your trainer.

    Practical, interactive and immersive

    The workshop is a two-day program designed around Lean Startup mixed with other innovation methodologies to deliver results to large organisations.

    You could dedicate your entire career to brushing up on extensive theory or you can start executing it in the real world. This workshop aims to streamline the innovation workflow by easing teams into running one experiment on a weekly basis.

    The training will equip you to embrace and conquer the challenges that come with innovation project management. You’ll develop a sharp eye for prioritising.  You’ll see live theory in action, in an unscripted setting.

    What Tendayi Viki (Strategyzer, Author Corporate Startup) says

    What Dan Toma (Author Corporate Startup) says

    Companies & Organizations we have worked with:

    What we’ll cover

    Day 1 :  How to run innovation projects fast and effectively in remote setting?

    Group introduction and agenda-setting to cover all your needs in the upcoming days

    Principles of Lean – A short trip back to the basics of Lean Startup to put them back into the daily practice

    Scenario planning – prepare yourself for the future

    Complex Sale Buyer Types – Customer Personas – Targeted ways to empathize with buyers in B2B and built effective strategies

    Value Proposition Sketching – Comprehension Tests – Effective Experimentation

    Risk Analysis – 2×2 Prioritization – what risks to tackle first?

    Stakeholders Influence Mapping – who to involve in experiments?

    Day 2 How to innovate in large organizations from home?

    Real Startup Book – doing the right experiment, and do the experiment right

    Experiment Design – how to effectively create and run experiments

    Remote Teams – how to run experiments with teams remotely

    Innovation & Portfolio Management – what traits do innovations need to make them a success in our organization.

    Corporate and Crisis Obstacles – what to do to make innovation easier in complex organizations.

    This workshop has been designed by Tristan Kromer to maximise results in minimal time.

    Your understanding of lean startup will evolve and your team performance will improve. You’ll be able to effectively manage critical elements of any startup, as well as large organisations. This includes:

    • How to measure speed and progress with precision
    • How to know when to call for support
    • How to keep your stakeholders and investors happy
    • Innovation accounting (yep, we’ve even got your math covered!)

    You’ll learn all this from an international expert with vast experience who knows how to guide you because he started out in YOUR shoes.

    Want a more detailed run-down of what to expect? Leave your e-mail address below and we’ll send it to you!

    You want to have the detailed version? Leave your e-mail address below and we’ll send it to you!


      * Not a single workshop,
      but an immersive learning experience *

      Rich learning platform
      The workshop is just the centre of this learning experience. Your learning journey starts as soon as you sign up. You’ll get access to our rich and friendly learning platform. Here you’ll find all workshop information, curated content on Lean Startup to prepare and after the workshops, all slides and resources. It’s also a trusted place to discuss and learn from each other.

      In addition to gaining access to all this incredible learning,  you will receive a certificate that shows that you have accomplished this workshop.

      Learn from peers and experts
      You connect and collaborate with people in similar roles chasing similar objectives facing similar challenges. Being part of this workshop,  means you also become part of a global community.


      Manuel Guerrera


      Manuel is part of Kromatic and worked closely with Tristan Kromer in designing Lean Enterprise transformation ecosystems for large and complex organisations. Manuel is an experienced facilitator of Innovation workshops with corporate leadership and teams. He teaches Lean Startup / Design Thinking to teams of corporate entrepreneurs. Manuel spends his time with Fortune 500 companies as well as small startups in multiple industries and regions of the world (e.g. Asia, Europe and US) using the mindset and principles of Lean Startup, Design Thinking and Business Model Innovation to help leaders and teams to change, transform or improve the way they do business.

      Rob Aalders


      After working in banking and government, Rob launched several innovation ventures. He was involved in the funding and coaching of dozens of startups and companies before starting his own company. He worked with several Fortune 500 companies on strategic investments. For more than three years, Rob has helped large enterprises, startup communities, and startups to grow faster.

      Any questions? Let us know!

        This Pro Lean Innovation Workshop is a co-production of Kromatic and Startup Spirit. Contact us at [email protected] +31-6-19344319

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