The workshop not to miss. Learn from the leading European experts and get to know all about Lean Startup, Customer Development, Business Model Engineering and much more...
Being an entrepreneur is learned by practice, not in books.
Learn Lean Startup with a minimum of theory and maximum practice. What you will learn is immediately actionable on your project.
90% of startups fail because they do not build the right product.
So how do you know what to build? Simply by listening to your future customers and discovering their needs, problems and what really motivates them.
For that, you will have to master the delicate art of the customer interview, resist the temptation to sell them your idea and concentrate on their problems. As a qualitative tool for understanding your market, the customer interview is an essential exploration technique if you do not want to build something that nobody wants.
The topics we cover
To understand your customers, start by listening better. Guided by the coaches of Lean Startup Experience, you will learn, discover the needs of your customers by asking them the right questions.
What you will get out of this:
As a team :
- Learn the interviewing techniques to probe your customers and understand their needs.
- Put these techniques directly into practice on your project.
- Learn how to test a first version of your offer in a rigorous and tangible way
- Win your first customers.
Concretely you will know:
- identify your customers; Qualify and validate their needs
- perform relevant problem interviews
- develop a testable offer prototype, your value proposition
- know how to rotate your project if necessary
- learn to generate learning from collected data
- to move from an idea to a testable business model
Why should I participate?
When innovation stays in the drawer and is a voluntary job
When innovation is slow and hard
When innovation is limited to a handful of projects and people
When you want to manage innovation and turn it into a process
When you want to take innovation out of fuzziness and bullshit.
When you want to feel confident in running innovation projects
When management does not understand the value of innovation
When you do not know where start to develop a culture that drives innovation forward.
When bureaucracy and installed systems are a real challenge and you need tactics to make innovation happen anyway
Who should attend?
This training is for people involved in the development of new products and services; it will also be suitable for anyone wishing to discover other ways to achieve concrete results, especially for the definition of innovative products.
Marketing Product Manager
Product Owner / Manager
No need to believe us, look at the video of the participants and read their feedback:
"Excellent day, intense, lots of practice and situation. Meeting with coaches and motivated people. "
- Nicolas Déve, CEO Heappi
"Very pro and at the same time nice"
- Karine Sacepe, Innovation Management, BPI Group
"Thank you for this very" contributive "day to my project"
- Mathilde Le Roy CEO Kazoart
"The day has come to an end."
- John Gridley Co-Founder, Board Member at BioSignal
Franck Debane has lived and worked extensively in the Silicon Valley, London and Paris. Engineering by training he has co-founded 2 startups (one acquired) and worked for large companies such as AOL and the BBC. He mentors startups founders and helps big corporates come out with innovative solutions by applying Lean Startup principles. Franck co-founded Tango, with the mission to inject the entrepreneurial spirit into teams to help them work differently and get everyone to succeed faster. Franck is also and co-founder of the Lean Startup Experience, a 8000+ Lean Startup practitioner community in France
For more information or a request fill out this form, and we’ll get back to you!