Evidence Based Entrepreneurship Master Class

Because innovation is a journey full of ups and downs, you need the right mindset to create value progress . A workshop with Hani W. Naguib on in

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/ About the workshop

Evidence Based Entrepreneurship (EBE) masterclass is designed to help attendees experience the whole EBE journey in an interactive and engaging manner with a series of progressive interactive sessions. Attendees will learn how to combine design thinking, business modeling and lean practices into a practical mindset and not as frameworks.
We believe in concepts and not tools. We only use the tools to communicate the mindset and further explore possibilities. The masterclass engages the mindset and offer a new proactive perspective on innovating your next business model.

They are wondering whats next?
They are looking for answers! all they get is buzz words.
They don’t understand the whole journey.
They are afraid to commit suicide by innovation

/ You will learn

The EBE Masterclass is highly interactive and is pushing for a learning by doing experience. It also serves to inspire attendees with a large arsenal of examples of both successful and failed attempts for innovation.

They will learn to appreciate their business model beyond its 9 building blocks
How to design innovation rather than execute innovation
How to create value (and value tech) rather than just tech!!!
Develop a mindset not learn tools or just fill canvases!!
Appreciate customers based facts rather than opinions!

Not just a workshop

Interactive Experience

The workshops are interactive and practical. You work on your own projects.  Our online platform enables you to start before and continue learning after the workshop.

Small Groups

Our workshops have no more than 20 participants. There is enough time to help everyone out.

Hands-on Expertise

The workshop trainers have world-class experience as entrepreneur and advisor to large organisations.

/ This workshop is ideal for

At public workshops, we welcome those who want to accelerate innovation in their organizations. We often see people in roles like:

  • Innovation Managers
  • Intrapreneurs
  • Product Managers
  • Business developers
  • Designers
  • Marketers
  • Consultants
  • Engineers
  • Educators and Learning Professionals

/ Start learning today

/ Your Expert Hani W. Naguib

I have 8+ years of practical work with startups. It is time to push that kind of knowledge to everyone else.

Hani W. Naguib is a professional strategy designer. He is the founder and CEO of NOVUS, the first knowledge and business design studio in the MENA region. NOVUS is dedicated to support the evidence based innovation and entrepreneurship efforts of startups, SMEs and corporates.
Based in Cairo, Egypt, Hani applies the unique combination of design’s holistic view and business rational to guide organizations and startups create customer centric business model innovations.
Hani is an avid student of business design and has been conducting advanced research on the topics of Evidence Based Entrepreneurship, Jobs To Be Done and Design Thinking with the sole intent to develop a clear value creation framework. Hani was privileged to be trained and personally mentored by Alex Osterwalder and Yves Pigneur and has completed his training in 2016.
Hani has worked with 300+ startups and has trained over 1000+ entrepreneurs. He has offered over a 1000 hour of volunteer mentoring sessions to local entrepreneurs and is honored to act as mentor and advisor to some of the top Egyptian startups.
He is proud to support the Egyptian entrepreneurship ecosystem key players on their efforts to design and implement advanced incubation/acceleration programs.

Hani Naguib


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We are still busy planning and finalising the workshop, leave your email address below and we will update you when we have all the information.

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Get in touch

You would like to book or get more information on this workshop? Just  send us a message and we will get in touch with you.