The corporate startup

Frankfurt, February 1st 2018


The only way to innovate within a corporate is if everyone understands the new ecosystem.

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Dan Toma

 The only way to innovate within a corporate environment is if everybody understands the new ecosystem.

Building a Lean Innovation Ecosystem has a clear purpose: It is about the entire organization, re-imagined and re-designed, to maximize innovation flow so that everyone is collaborating in the creation of value within focused teams. Just like startups do.

But we all know where the real challenge is: A lean startup initiative will be eaten alive by functional silos, policies and systems of past successes, in almost any company.

The Corporate Startup workshop is a one-day workshop by Dan Toma, co-author of The Corporate Startup book.

The Corporate Startup book by Dan Toma, Tendayi Viki and Esther Gons

Silicon Valley Expertise

The workshop trainers have world-class experience as entrepreneur and advisor to large organisations.

Small Groups

Our workshops have no more than 20 participants. There is enough time to help everyone out.


The workshops are interactive and practical. You work on real projects.  After the workshop you’ll be able to gain more insights from your trainer.

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 The Corporate Startup workshop


The one-day workshop is specifically designed for enterprises willing or working with innovation projects. We will cover:

  • The Corporate Startup, startups and lean innovation ecosystem
  • The design of lean innovation ecosystem


Other highlights are the core ecosystem design and corporate startup tools and methods. We will focus on how ecosystem design in your corporate environment can impact innovation more effectively.

These are some of the topics we cover: 
  • Risk vs. uncertainty
  • Identify the barriers in the organization from a lean project perspective.
  • Introduce and analyse the core components of The Corporate Startup: Innovation Thesis, Innovation strategy, Ecosystem Design and Community & Culture.
  • How to turn lessons from lean projects into an organizational change. (tactics)
  • We continue analyzing elements of attendee ecosystems and where their strengths and weaknesses are.
  • How can we take the work we have done in analyzing our strengths and weaknesses into a real plan of action?
  • How can we involve and act in the external ecosystem? In what way will and can startups cooperate with a company?


The workshop is a one-day program on how to implement Innovation Ecosystem in your organization. We will use The Corporate Startup book as a guide for this method. How ecosystem design in your corporate environment can impact innovation more effectively is key in this workshop.


We combined all the information on this workshop, as well as the schedule in one handy PDF. Leave your e-mail address in the form below and we’ll send it to you in a second.




€ 999,-

Contact us for group, startup or non-profit discount

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The team

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Dan Toma

Co-author The Corporate Startup

Dan comes from an entrepreneurial background. He has been involved with technology startups across the world is co-author of The Corporate Startup. He has worked with several multinationals. A big proponent of the ecosystem approach to innovation, Dan has also worked with various government bodies, in Asia and Europe, helping developing national innovation ecosystems and implement national innovation strategies. The work experience gathered from the public and private sector makes him an expert on the subject of corporate startup and ecosystem design.

Rob Aalders

Co-organizer and founder Startup Spirit

After working in banking and goverment, Rob launched several innovation ventures. He was involved in the funding and coaching of dozens of startups and companies, before starting his own company. He worked with several Fortune 500 companies on strategic investments.

For over three years, Rob supports large enterprises, startup communities and startups to grow faster.