Want to learn how innovation can deliver real results?

Are you looking for ways to give more substance to your innovation projects? This workshop helps you to speed up the innovation process, save costs and get better results.

This workshop is organised in co-creation with Kromatic.

Advanced Lean Startup Workshop

October 28th-29th, 2020, Amsterdam

Leave your information and we will send you a PDF with all the details.

    The Advanced Lean Startup Workshop

    Pick up key skills to start innovating faster

    Entrepreneurs excel in their industries because they love what they do. You can too. Strategize and hone your creativity.

    The Advanced Lean Startup is a two-day workshop organized in cities around the world and delivered by Tristan Kromer. Tristan is an international expert from San Francisco who crafted this workshop to train ambitious entrepreneurs in practical skills for innovating better and faster.

    Why should you sign up?

    You’ll learn:

    • How your organisation can triple results while slashing time in half – and at a fraction of the cost. That’s why it’s called Lean!
    • Learn how your organisation can absorb startup-culture strategies
    • Pick up lean innovation practices to start your organisation’s transformation today

    The only way to make great things happen is by getting together with great people and great organisations.

    Silicon Valley Expertise

    The workshop trainers have world-class experience as entrepreneurs and advisors to large organisations.

    Small Groups

    Our workshops have no more than 20 participants. There is enough time to help everyone out.


    The workshops are interactive and practical. You work on real projects. After each workshop, you’ll be able to gain more insights from your trainer.

    Practical, interactive and immersive

    The workshop is a two-day program to teach you what Lean Startup can do for large organisations.

    You could dedicate your entire career to brushing up on extensive team theory or you can start executing it in the real world. This workshop aims to streamline team workflow by easing teams into running one experiment on a weekly basis.

    Tristan’s training will equip you to embrace and conquer the challenges that come with innovation project management. You’ll develop a sharp eye for prioritising.  You’ll see live theory in action, in an unscripted setting.

    What Tendayi Viki (Strategyzer, Author Corporate Startup) says

    What Dan Toma (Author Corporate Startup) says

    Companies & Organizations we have worked with:

    What we’ll cover

    Day 1 Real Startups & Lean Fundamentals

    Group introduction and agenda setting to cover all your needs in the upcoming days

    Principles of Lean – A short trip back to the basics of Lean Startup to put them back into the daily practice

    Complex Sale Buyer Types – Customer Personas – Targeted ways to empathize with buyers in B2B and built effective strategies

    Value Proposition Sketching – Comprehension Tests – Effective Experimentation

    Risk Analysis – 2×2 Prioritization – what risks to tackle first?

    Stakeholders Influence Mapping – who to involve in experiments?

    Day 2 Scaling Lean Products

    Real Startup Book – doing the right experiment, and do the experiment right

    Experiment Design – how to effectively create and run experiments

    Lean Teams – how to run experiments with and in teams

    Innovation & Portfolio Management – what traits do innovations need to make them a succes in our organization.

    Corporate Innovation Obstacles – Ecosystem Design – what to do to make innovation easier in complex organizations.

    This workshop has been designed by Tristan Kromer to maximise results in minimal time.

    Your understanding of lean startup will evolve and your team performance will improve. You’ll be able to effectively manage critical elements of any startup, as well as large organisations. This includes:

    • How to measure speed and progress with precision
    • How to know when to call for support
    • How to keep your stakeholders and investors happy
    • Innovation accounting (yep, we’ve even got your math covered!)

    You’ll learn all this from an international expert with vast experience who knows how to guide you because he started out in YOUR shoes.

    Want a more detailed run-down of what to expect? Leave your e-mail address below and we’ll send it to you!


    You want to have the detailed version? Leave your e-mail address below and we’ll send it to you!

      * Not a single workshop,
      but an immersive learning experience *

      Rich learning platform
      The workshop is just the centre of this learning experience. Your learning journey starts as soon as you sign up. You’ll get access to our rich and friendly learning platform. Here you’ll find all workshop information, curated content on Lean Startup to prepare and after the workshops, all slides and resources. It’s also a trusted place to discuss and learn from each other.

      In addition to gaining access to all this incredible learning,  you will receive a certificate that shows that you have accomplished this workshop.

      Learn from peers and experts
      You connect and collaborate with people in similar roles chasing similar objectives facing similar challenges. Being part of this workshop,  means you also become part of a global community.

      Spaces with startup spirit
      We carefully select our locations and partners so you will be able to see and feel the startup spirit that is a key element for innovation success.


      Get your tickets


      Manuel Guerrera


      Manuel is part of Kromatic and worked closely with Tristan Kromer in designing Lean Enterprise transformation ecosystems for large and complex organisations. Manuel is an experienced facilitator of Innovation workshops with corporate leadership and teams. He teaches Lean Startup / Design Thinking to teams of corporate entrepreneurs. Manuel spends his time with Fortune 500 companies as well as small startups in multiple industries and regions of the world (e.g. Asia, Europe and US) using the mindset and principles of Lean Startup, Design Thinking and Business Model Innovation to help leaders and teams to change, transform or improve the way they do business.

      Rob Aalders


      After working in banking and government, Rob launched several innovation ventures. He was involved in the funding and coaching of dozens of startups and companies before starting his own company. He worked with several Fortune 500 companies on strategic investments. For more than three years, Rob has helped large enterprises, startup communities, and startups to grow faster.

      Any questions? Let us know!

        This Lean Startup Workshop is a co-production of Kromatic, Numa and Startup Spirit. Contact us at [email protected] +31-6-19344319

        1355 Market Street, Suite 448
        San Francisco, CA 94103

        Prinsengracht 1115
        1017 JJ Amsterdam
        The Netherlands

        Kloosterweg 1
        6412 CN Heerlen
        The Netherlands