Design, test and validate new business ideas

Bring your new business ideas into this personal accelerator to design, test and validate your ideas. We coach you in developing your idea into concepts. At the end of the accelerator, you can decide which idea and business model to take forward. This is a smart way to limit risks.

We designed a journey to immediately experience and practice what you have learned in your own project. Your guides are a team of experienced innovators from startups, corporates and academia. The program is inspired by the most successful global startup programs to grow the critical skills and mindset.

In partnership with the Triple Crown
Business School of Maastricht University (UMIO)

Do you want to FIND  a job or
CREATE your life?

Minimize uncertainty
Almost anyone dreams of being self-employed, but few want to the uncertainty. In this training, you learn how to mitigate your personal risks.

You learn while you start building your business. No history lessons, but real-life experiences.

Now or never
No better moment, to make the seemingly impossible happen

Go your way!

You discover your entrepreneurial spirit.

You find out how to unlock unknown resources

Learn to create something people really want

Ways to minimize your risks

Smart work: automate and digitize your work

Your purpose
Wouldn’t it be great to make a real impact? To help people solving problems and at the same time live your life, and earn good money? People dream of making their ideas happen, however, few have the guts to take the lead and shape their own lives. People fear to jump in the unknown, but it does not have to be that way. You never learned to be an entrepreneur in school, but there is a lot of knowledge and experiences that can help you in your journey.

Who should attend?
Everyone with the will to try to jump. The ones that have that ambition and  passion to become an entrepreneur but just need a bit of support to start.

This track is designed for those we dream of being independent and are passionate about an idea.

Dirt on the hands

Our trainers open up their otherwise locked expertise as an entrepreneur and advisor to large organizations and startups.

Maximum 20 participants

We limit the number of participants so you can connect and get support directly from the expert

Online Platform

Tired of putting time, effort, and money into training that’s forgotten soon after it’s delivered? Before the workshop you can prepare yourself and afterwards you have all resources in one place.


This a frequently asked question. You are among the many that dream of becoming independent and do it better. Unchain from your job, and unlock your potential. Although, many people struggle, make the same mistakes and just lack the skills for a speedy start. And that is where we come in. You do not need a business plan. You not a business. We first develop your idea, test it, run experiments and then launch within just a couple of weeks.


– The crisis changes all conditions
– There are fundamental shifts in client needs that open up new opportunities.
– Make the right decisions. Unnecessary mistakes in these times will be fatal.
– Make your business lean, agile and responsive. The time is now.
– Position yourself for new growth in the Low-Touch economy

What we’ll cover

As (corporate) innovator you will be

geared up and learn to apply a practical

roadmap to create impact faster, better

and in a co-creative way.

• Apply leading innovation methodologies

in order to effectively discover,

create, test and scale up ideas in fast

pace. Design thinking, lean start up and

business model design.

• Design your optimal innovation

success formula

• Skilled as innovation expedition


• Business model building

• 360 Experience covering empathy,

leading teams, entrepreneurship, experimentation,

creativity, measuring

progress and stakeholder management

Get your PDF

    * Not a single workshop,
    but an immersive learning experience *

    Rich learning platform
    The workshop is just the centre of this learning experience. Your learning journey starts as soon as you sign up. You’ll get access to our rich and friendly learning platform. Here you’ll find all workshop information, curated content on Lean Startup to prepare and after the workshops, all slides and resources. It’s also a trusted place to discuss and learn from each other.

    In addition to gaining access to all this incredible learning,  you will receive a certificate that shows that you have accomplished this workshop.

    Learn from peers and experts
    You connect and collaborate with people in similar roles chasing similar objectives facing similar challenges. Being part of this workshop,  means you also become part of a global community.


    About the program:

    This is 12 days + 50% work time allocation

    The program is designed to combine the best of methodologies. You will work self-paced online, and you will work with your peers in online sessions. To make your business work we believe a coach to guide and discuss is key, that’s why we offer you a selection of experienced entrepreneur coaches.

    You will embark on your journey with like-minded peers from other leading organizations. In a consortium of professionals, together with thought leaders from the industry and academia you will be geared up and trained to achieve the summit and create lasting impact.

    executive diploma track is delivered by UMIO, part of Maastricht University School of Business and Economics, a triple crown certified university, RWTH Business School, Startup Spirit, and leading partners. Bringing the best of knowledge, research, and practice to you. 

    Next steps

    If you have come this far, you really understand that strategy is the fertile ground to lead through the crisis. A way to inspire and guide your employees and clients.


    Single : € 3999,-

    Team of 3: € 10.795,-

    Prices (excl. VAT), including a team of 3 key ambassadors of your organization. Including all plenary and coaching sessions, all course materials. Self-catering, traveling to your desk and lodging expenses of your bedroom are not included.

    In-house session
    If you want this track in-house, please contact us.

    Let's chat

    You can TAKE control of the future or
    LET it take control of you


    Rob Aalders

    Startup Spirit

    Startup Spirit
    I worked at several large organizations, as this was seen as the place to be. After a burn-out, I started my own business which was a journey of unlearning the old and learning the new. At some point I was asked by corporates to help them to innovate, I also coached people wanting to start on their own. Created several startup programs and enjoyed coaching several startup teams.  Now, I want to help you in starting your own business.
    We work with big and small, like Philips, Bayer, SXSW, startups, and everything in between.


    Ask us? We’re happy to tell you more!


      Leave your e-mail and you will be updated on our workshops (newsletter)

        Promise, we will never share your information with others.


        Leanstartupworkshop.com is a service of Startup Spirit